Maximizing GPT-3 & ChatGPT’s Potential while Managing Risks
Generative Pre-trained Transformer 3 (GPT-3) and Chat Generative Pre-trained Transformer (ChatGPT), created by OpenAI, are two of the most advanced and powerful language processing models available today. These models are capable of generating human-like text, and they have a wide range of potential applications, including in marketing and technology. However, while GPT-3 and ChatGPT are […]
This is about marketing automation.
Introduction to Marketing Automation Marketing Automation tools are not a replacement for your marketing team. Chances are, if you have attended a virtual conference or sat in any virtual boardroom lately, you would have heard the phrase “Marketing Automation”. Here is the basic outline, in case you haven’t. More often than not you’ll encounter an […]
What is marketing mix modelling and why is it important in 2023?
What is Marketing Mix Modelling? Marketing Mix Modelling (MMM) is a statistical technique used by advertisers to determine the most effective marketing strategies for their campaigns. It involves analyzing data from various sources, such as sales figures, advertising spend, and customer feedback, in order to identify the marketing mix elements that are most effective in […]
Marketing Mix Modelling: 2023 & Beyond (No Cookies!)
The Key to Optimizing Advertiser Campaigns in 2023 In the past decade, marketing mix modelling (MMM) has become an increasingly important tool for advertisers due to its ability to help them analyze the performance of their campaigns and optimize their budget allocations. As technology advances, MMM will become even more important in 2023 as advertisers need […]
Generative Adversarial Networks (GANs) in advertising
What are Generative Adversarial Networks? Generative Adversarial Networks (GANs) are a type of artificial intelligence algorithm used to generate new data samples from a training dataset. GANs are made up of two neural networks, a generator and a discriminator, which compete against each other in a game-theoretic setting. The generator network generates new data samples, […]
4 Key data viz components to get right
What are the key components for good data visualisations? There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are […]
5 benefits of blockchain technology for advertisers.
As advertisers, we are always looking for new and innovative ways to reach our target audience. With the rapid development of blockchain technology, we can now add blockchain to that list. Here are five benefits of using blockchain technology for advertising: 1. Increased transparency and trust. One of the key benefits of blockchain technology is its […]
The impact AI will have on advertising in 2022.
In recent years, artificial intelligence (AI) has seen a surge in adoption, thanks to the development of technologies like machine learning and natural language processing. This has led to a number of businesses harnessing the potential of AI to enhance their operations. The advertising industry is no exception. AI is being used to develop new […]