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Ideas that matter. Insights to help you stay ahead.

  • Understanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse Industries

    Navigating the Complexities of Cost Per Acquisition with Innovation and Precision In the dynamic and fast-paced landscape of modern business, success often hinges on navigating the intricate relationship between investment and return, particularly in marketing and customer acquisition. At the heart of this balancing act lies a fundamental metric known as Cost Per Acquisition (CPA) — a…

  • Unveiling the Power of the Brand Impact Index

    In the age of brand-centric market dynamics, establishing and measuring brand impact has never been more crucial. Companies are constantly seeking innovative ways to gauge the effectiveness of their marketing strategies, the resilience of their brand positioning, and the loyalty and satisfaction of their customers. The Brand Impact Index (BII) emerges as a framework designed…

  • Maximizing GPT-3 & ChatGPT’s Potential while Managing Risks

    Generative Pre-trained Transformer 3 (GPT-3) and Chat Generative Pre-trained Transformer (ChatGPT), created by OpenAI, are two of the most advanced and powerful language processing models available today. These models are capable of generating human-like text, and they have a wide range of potential applications, including in marketing and technology. However, while GPT-3 and ChatGPT are…

  • Will we forget how to remember? The future of memory.

    Do you ever get that feeling, your brain’s just buffering? You’re trying to pull up a name, or where you last saw your car keys… it’s the worst, right? But then boom! You grab your phone, and it’s all there delivered as an instant brain boost, courtesy of our favourite tech giants. It makes you…

  • Measuring Social Media ROI in 2023

    Measuring Social Media ROI in 2023 Social media has become an integral part of most marketing strategies, but determining the return on investment (ROI) of social efforts remains a challenge. With privacy regulations limiting the use of cookies and other tracking methods, marketers must get creative with measuring impact beyond vanity metrics like likes and…

  • What is marketing mix modelling and why is it important in 2023?

    What is Marketing Mix Modelling? Marketing Mix Modelling (MMM) is a statistical technique used by advertisers to determine the most effective marketing strategies for their campaigns. It involves analyzing data from various sources, such as sales figures, advertising spend, and customer feedback, in order to identify the marketing mix elements that are most effective in…

  • Marketing Mix Modelling: 2023 & Beyond (No Cookies!)

    The Key to Optimizing Advertiser Campaigns in 2023 In the past decade, marketing mix modelling (MMM) has become an increasingly important tool for advertisers due to its ability to help them analyze the performance of their campaigns and optimize their budget allocations. As technology advances, MMM will become even more important in 2023 as advertisers need…

  • Generative Adversarial Networks (GANs) in advertising

    What are Generative Adversarial Networks? Generative Adversarial Networks (GANs) are a type of artificial intelligence algorithm used to generate new data samples from a training dataset. GANs are made up of two neural networks, a generator and a discriminator, which compete against each other in a game-theoretic setting. The generator network generates new data samples,…

  • The Spatial Web

    In the early days of the World Wide Web, most websites were focused on providing information about a specific topic, product, or service. But as the web has evolved, so has the way we use it. These days, the web is more about connecting people and information than it is about providing information itself. This…

  • 4 Key data viz components to get right

    What are the key components for good data visualisations? There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are…

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