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How Data Plays A Role In Marketing Automation
Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. The heart does not function well when it is weak. Data not only needs to […]
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1 Simple Marketing Automation Example
What does a simple Marketing Automation implementation look like? Say we have three users visiting the eCommerce platform. USER A, USER B, and USER C. The journey begins as soon as USER A, USER B, and USER C visit the eCommerce platform. USER A is browsing without any purchase intent (Browse 4 Product pages). USER B […]
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This is about marketing automation.
Introduction to Marketing Automation Marketing Automation tools are not a replacement for your marketing team. Chances are, if you have attended a virtual conference or sat in any virtual boardroom lately, you would have heard the phrase “Marketing Automation”. Here is the basic outline, in case you haven’t. More often than not you’ll encounter an […]
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Want to know more about the power of marketing automation?
Navigate this post about Marketing Automation Introduction to Marketing Automation Who is Marketing Automation for? How does data play a role in Marketing Automation? How does Marketing Automation work for businesses? How will Marketing Automation be used in future? What to expect from Marketing Automation Final word on Marketing Automation This is an Introduction to […]
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This is about ownership and communication.
This is about ownership and communication. An introduction. One of my peers posed a thought-provoking question to their team at work today. It was a simple question brought up after a member of their team hadn’t turned in a clients report. When they were queried as to why the report wasn’t submitted, they replied with […]