thoughts.xavierdecarvalho.com

Ideas that matter. Insights to help you stay ahead.

  • 4 Key data viz components to get right

    What are the key components for good data visualisations? There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are…

  • 5 benefits of blockchain technology for advertisers.

    As advertisers, we are always looking for new and innovative ways to reach our target audience. With the rapid development of blockchain technology, we can now add blockchain to that list. Here are five benefits of using blockchain technology for advertising: 1. Increased transparency and trust. One of the key benefits of blockchain technology is its…

  • The impact AI will have on advertising in 2022.

    In recent years, artificial intelligence (AI) has seen a surge in adoption, thanks to the development of technologies like machine learning and natural language processing. This has led to a number of businesses harnessing the potential of AI to enhance their operations. The advertising industry is no exception. AI is being used to develop new…

  • 3 movies or books related to the metaverse

    Movies and books are related to the metaverse in that they can be used to explore the concept of virtual reality. They can also be used to explore the implications of virtual reality on society. The Matrix In the 1999 blockbuster film, “The Matrix”, the world is revealed to be a simulated reality, created by…

  • 5 metaverse opportunities for business

    The metaverse is a potential game changer for businesses. It could enable them to interact with customers in new and innovative ways, create new marketing opportunities, and improve customer service. It could also help businesses to reduce costs and improve efficiency. Here are 5 metaverse opportunities for business. 1. Online Retail Brick-and-mortar stores are struggling…

  • The metaverse is not coming – it’s here.

    As the number of people on digital platforms continues to grow, there is a parallel rise of virtual spaces and virtual worlds. While virtual reality may seem like an irrelevant technology, its uses are increasing. An increasing number of industries use virtual environments already. Given the opportunity to create a new world, how far would you…

  • This is how dangerous AI can be.

    This is how dangerous AI can be. Think you can spot the difference between content generated by an AI and content generated by a human? Read through the below and see if you can spot which sentences or paragraphs were compiled by an NLP algorithm. Artificial Intelligence Artificial intelligence is revolutionizing the world around us. It…

  • 12 Big Predictions For The Future Of Marketing Automation

    This is how Marketing Automation will be used in future Disclaimer: These are the new things I would personally like to see, and things I think we will see more often in the future. Note: Yes, I want machine learning and AI to do the bulk of the work. Machines can learn, optimize, and implement marketing-related…

  • How Data Plays A Role In Marketing Automation

    Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. The heart does not function well when it is weak. Data not only needs to…

  • 1 Simple Marketing Automation Example

    What does a simple Marketing Automation implementation look like? Say we have three users visiting the eCommerce platform. USER A, USER B, and USER C. The journey begins as soon as USER A, USER B, and USER C visit the eCommerce platform. USER A is browsing without any purchase intent (Browse 4 Product pages). USER B…

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