thoughts.xavierdecarvalho.com

Tag: social media

  • Quantum Social: Exploring a new path for online connection

    Quantum Social: Exploring a new path for online connection

    I’ve been thinking a lot about how we connect online lately. It feels like we’re scrolling through very similar content, sometimes caught in our own digital echo chambers. It makes me wonder if there’s a different way, a deeper way, for us to interact in these spaces? This train of thought led me to an…

  • Measuring Social Media ROI in 2023

    Measuring Social Media ROI in 2023 Social media has become an integral part of most marketing strategies, but determining the return on investment (ROI) of social efforts remains a challenge. With privacy regulations limiting the use of cookies and other tracking methods, marketers must get creative with measuring impact beyond vanity metrics like likes and…