Tag: data

  • Understanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse Industries

    Navigating the Complexities of Cost Per Acquisition with Innovation and Precision In the dynamic and fast-paced landscape of modern business, success often hinges on navigating the intricate relationship between investment and return, particularly in marketing and customer acquisition. At the heart of this balancing act lies a fundamental metric known as Cost Per Acquisition (CPA) — a…

  • Unveiling the Power of the Brand Impact Index

    In the age of brand-centric market dynamics, establishing and measuring brand impact has never been more crucial. Companies are constantly seeking innovative ways to gauge the effectiveness of their marketing strategies, the resilience of their brand positioning, and the loyalty and satisfaction of their customers. The Brand Impact Index (BII) emerges as a framework designed…

  • Measuring Social Media ROI in 2023

    Measuring Social Media ROI in 2023 Social media has become an integral part of most marketing strategies, but determining the return on investment (ROI) of social efforts remains a challenge. With privacy regulations limiting the use of cookies and other tracking methods, marketers must get creative with measuring impact beyond vanity metrics like likes and…

  • Marketing Mix Modelling: 2023 & Beyond (No Cookies!)

    Marketing Mix Modelling: 2023 & Beyond (No Cookies!)

    The Key to Optimizing Advertiser Campaigns in 2023 In the past decade, marketing mix modelling (MMM) has become an increasingly important tool for advertisers due to its ability to help them analyze the performance of their campaigns and optimize their budget allocations. As technology advances, MMM will become even more important in 2023 as advertisers need…

  • 4 Key data viz components to get right

    What are the key components for good data visualisations? There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are…

  • 12 Big Predictions For The Future Of Marketing Automation

    12 Big Predictions For The Future Of Marketing Automation

    This is how Marketing Automation will be used in future Disclaimer: These are the new things I would personally like to see, and things I think we will see more often in the future. Note: Yes, I want machine learning and AI to do the bulk of the work. Machines can learn, optimize, and implement marketing-related…

  • How Data Plays A Role In Marketing Automation

    How Data Plays A Role In Marketing Automation

    Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. The heart does not function well when it is weak. Data not only needs to…

  • 1 Simple Marketing Automation Example

    1 Simple Marketing Automation Example

    What does a simple Marketing Automation implementation look like? Say we have three users visiting the eCommerce platform. USER A, USER B, and USER C. The journey begins as soon as USER A, USER B, and USER C visit the eCommerce platform. USER A is browsing without any purchase intent (Browse 4 Product pages). USER B…

  • This is about marketing automation.

    This is about marketing automation.

    Introduction to Marketing Automation Marketing Automation tools are not a replacement for your marketing team. Chances are, if you have attended a virtual conference or sat in any virtual boardroom lately, you would have heard the phrase “Marketing Automation”. Here is the basic outline, in case you haven’t. More often than not you’ll encounter an…