Category: data
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Understanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse Industries
Navigating the Complexities of Cost Per Acquisition with Innovation and Precision In the dynamic and fast-paced landscape of modern business, success often hinges on navigating the intricate relationship between investment and return, particularly in marketing and customer acquisition. At the heart of this balancing act lies a fundamental metric known as Cost Per Acquisition (CPA) — a…
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Unveiling the Power of the Brand Impact Index
In the age of brand-centric market dynamics, establishing and measuring brand impact has never been more crucial. Companies are constantly seeking innovative ways to gauge the effectiveness of their marketing strategies, the resilience of their brand positioning, and the loyalty and satisfaction of their customers. The Brand Impact Index (BII) emerges as a framework designed…
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Maximizing GPT-3 & ChatGPT’s Potential while Managing Risks
Generative Pre-trained Transformer 3 (GPT-3) and Chat Generative Pre-trained Transformer (ChatGPT), created by OpenAI, are two of the most advanced and powerful language processing models available today. These models are capable of generating human-like text, and they have a wide range of potential applications, including in marketing and technology. However, while GPT-3 and ChatGPT are…
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What is marketing mix modelling and why is it important in 2023?
What is Marketing Mix Modelling? Marketing Mix Modelling (MMM) is a statistical technique used by advertisers to determine the most effective marketing strategies for their campaigns. It involves analyzing data from various sources, such as sales figures, advertising spend, and customer feedback, in order to identify the marketing mix elements that are most effective in…
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Marketing Mix Modelling: 2023 & Beyond (No Cookies!)
The Key to Optimizing Advertiser Campaigns in 2023 In the past decade, marketing mix modelling (MMM) has become an increasingly important tool for advertisers due to its ability to help them analyze the performance of their campaigns and optimize their budget allocations. As technology advances, MMM will become even more important in 2023 as advertisers need…
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4 Key data viz components to get right
What are the key components for good data visualisations? There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are…
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This is how dangerous AI can be.
This is how dangerous AI can be. Think you can spot the difference between content generated by an AI and content generated by a human? Read through the below and see if you can spot which sentences or paragraphs were compiled by an NLP algorithm. Artificial Intelligence Artificial intelligence is revolutionizing the world around us. It…
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12 Big Predictions For The Future Of Marketing Automation
This is how Marketing Automation will be used in future Disclaimer: These are the new things I would personally like to see, and things I think we will see more often in the future. Note: Yes, I want machine learning and AI to do the bulk of the work. Machines can learn, optimize, and implement marketing-related…
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How Data Plays A Role In Marketing Automation
Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. The heart does not function well when it is weak. Data not only needs to…