thoughts.xavierdecarvalho.com

Category: Extra

  • GANs in advertising: image generation, limits and responsible use

    My original article explored an exciting possibility: using generative systems to make advertising creative. It also overstated what realistic synthetic output could prove. A convincing image is not evidence that a product works, and a synthetic speaker is not a customer testimonial. What a GAN actually does A generative adversarial network trains two models together.…

  • The metaverse in Snow Crash, Ready Player One and The Matrix

    Fiction can make an abstract technology easier to discuss. It gives us characters who have to live with the consequences. These three works are useful companions to a conversation about virtual worlds, although they do not describe the same technology or predict one inevitable future. Snow Crash: a world that gave us a name Neal…

  • Five virtual-world business experiments worth testing

    Shared virtual spaces give businesses some interesting possibilities. I would approach them as experiments tied to a specific customer or employee problem, rather than assume that a virtual world is automatically an improvement. Here are five areas I would consider. These are hypothetical applications, not claims that I have implemented them or that they will…

  • What is the metaverse? Virtual worlds, business models and limits

    Virtual worlds offer a compelling creative question: what would you build if a shared space did not have to follow the limits of a physical venue? That possibility is worth exploring. It is also easy to turn it into claims that no existing platform can deliver. This article began as an early metaverse-era exploration generated…

  • Marketing automation: workflows, data and measurement

    Marketing automation uses software to carry out defined marketing tasks when specified conditions are met. It can connect information, decisions and actions across systems so that a team spends less time repeating the same steps manually. That can be as simple as preparing a scheduled report or as involved as coordinating customer messages across permitted…