thoughts.xavierdecarvalho.com

Tag: insight

  • The spatial web: location data, 3D experiences and their limits

    The phrase “spatial web” can cover several ideas. Some concern information tied to a place: maps, nearby services and navigation. Others describe richer connections between physical spaces, digital objects and shared 3D environments. It helps to say which meaning we intend before announcing a new stage of the internet. Location services are an established starting…

  • Four checks for effective data visualisation

    A useful data visualisation helps someone answer a question. Looking polished is helpful, but it cannot rescue a chart that uses the wrong data or makes a comparison hard to understand. I find it useful to check four things: accuracy, clarity, design and practical use. They overlap, but asking about them separately can reveal problems…

  • Marketing automation: workflows, data and measurement

    Marketing automation uses software to carry out defined marketing tasks when specified conditions are met. It can connect information, decisions and actions across systems so that a team spends less time repeating the same steps manually. That can be as simple as preparing a scheduled report or as involved as coordinating customer messages across permitted…

  • What a missed client report taught me about ownership and communication

    An introduction. One of my peers posed a thought-provoking question to their team at work today. It was a simple question brought up after a member of their team hadn’t turned in a client’s report. When they were queried as to why the report wasn’t submitted, they replied with “I was busy…”. My peer took…