thoughts.xavierdecarvalho.com

Tag: ai

  • Brand Impact Index: a proposed brand measurement framework

    The Brand Impact Index (BII) framework presented here organises brand measurement into three connected areas: brand tracking, customer experience and business impact. Its purpose is to help a team decide what to measure and how findings should inform action. It is a proposed framework, not a validated industry index or a demonstrated predictor of growth.…

  • Using GPT-3-era tools at work: useful tasks and verification limits

    This article concerns the GPT-3 and early ChatGPT period. It is a historical perspective, not a guide to the features or model lineup available today. My interest remains practical: where can a language tool save useful effort, and what must we check before acting on its output? GPT-3 and ChatGPT are different kinds of names…

  • The spatial web: location data, 3D experiences and their limits

    The phrase “spatial web” can cover several ideas. Some concern information tied to a place: maps, nearby services and navigation. Others describe richer connections between physical spaces, digital objects and shared 3D environments. It helps to say which meaning we intend before announcing a new stage of the internet. Location services are an established starting…

  • AI in advertising: a 2022 perspective

    This is a perspective on the advertising possibilities discussed in 2022. I have kept that historical framing rather than presenting old predictions as current news. Targeting is a prediction problem Advertising systems can use observed signals to estimate which impressions or audiences are more likely to meet an objective. That does not mean the system…

  • An early AI-writing experiment—and why fluent text needs checking

    This was an early experiment in AI-generated writing. The original article asked readers to spot the generated text, then disclosed its origin at the end. I now put that context first: the sample below was produced by an NLP tool, and the exact generator is not recorded here. It is preserved as an example to…